Kofax Accelerate 2022
This global customer event was executed while strict COVID-19 measures were in place for travel and gatherings, so we hosted a virtual event spanning 2 days in 3 key regions. This was an all-hands-on-deck initiative that maxed my team’s capacity for 4 months. We were responsible for developing the theme look and feel, all promotional materials, event support materials, speaker presentations and filming content for the event (pre-recorded and live streamed). The event was a huge success and generated both pipeline and publicity for the company. Here are some of the integrated assets I was responsible for:
Accelerate 2022 Style Guide
All the information about how to create assets for the event were defined ahead of time using our corporate brand as a guide. Event-specific lockups, imagery, samples of various assets were all created ahead of time to help expedite event production and maintain consistency.
Promotional Content
Social Promo Video
A video highlight of last year’s Accelerate was created to help promote the event and showcase the type of content and information attendees could expect from attending.
Social Posts
Various social posts were needed for a constant promotional cadence across our primary corporate channel and as a resource for employees to share via their personal accounts.
Virtual Platform Branding
Our platform CVENT was used to capture registrations and host the virtual event. We also provided additional video resources and links to key products and services.
Ads and Email Signatures
A series of email nurture campaigns were orchestrated to target various audiences while digital retargeting ads and email signatures provided an additional source of trackable event registrations.
Event Support
Executive presentations
An important part of the event was supporting executives with their keynotes and presentations; helping to clearly communicate various technical concepts while maintaining brand consistency throughout.
Live Event Recording
I worked closely with a production company to record several C-suite execs give their presentations that would be streamed during the event. I provided creative direction and supplied content as needed.
