Modular Email Design System

Working with the marketing automation team, I was tasked with creating a modular design system for our new SFDC email platform. The goal was to have the MA team be able to chose components to build various email formats and drop in appropriate imagery. I defined image dimensions, CSS formatting and multiple design layouts for different regions of the email such as promos, headers/footers, features and content blocks. Initial email templates generated from these blocks handled:

• Newsletters

• Lead Nurture

• Autoresponders

• Promos

• Retargeting & Re-engagement

• Welcome

• Webinars/Events

Download the documentation to see all content block types and template layouts.