Nokia Research Center Global Brand

 
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The hexagon is a fundamental scientific icon, so I leveraged it to communicate our 3 core brand pillars:

  • ‘Explore New Technology Frontiers’ is symbolized by the outlined hex; unclear what the exact form will be, but the direction is there.

  • ‘Solve Scientific Challenges’ is represented by the outlined hex; more clarity since it is near-future research but still not quite ready for wide adoption.

  • ‘Deliver Irresistible Personal Experiences’ is shown with a solid hex; a tangible product or service made possible by the years of hard work and research from the previous 2 pillars.

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collateral Hex lattice Evolution

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Tradeshow visuals

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Lab Branding & Decor

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Digital Expressions

Branded openings for all videos were created using the Explore, Solve, Deliver hex language as seen in the opening of this NRC 25th Anniversary event video.