Global Branding
While at Robert Half, I acted as the primary brand POC for international teams and worked closely with the Creative Director and other Art Directors to manage, evolve and implement the brand. Managing multiple lines of business and the overarching ‘master brand’ meant the brand guidelines served as a blueprint for internal teams and agencies to work on consistent brand collateral regardless of channel or region. Brand content I documented and evolved overtime included:
Web UI Patterns & Design System
Typography, Photography, & Iconography
Messaging & Positioning
Values, Mission, Vision Statements
Collateral Master Design System
Regional & Line of Business Appendixes