Kris Kinney
Kris Kinney
Brand / Creative / Marketing / UX

Salary Guides

The Salary Guide program is the largest yearly integrated-campaign at Robert Half, spanning multiple printed guides, social media, video, email, and multiple web landing pages. We won the American Inhouse Design Award by Graphic Design USA for both the 2016 Salary Guide and 2017 Salary Guide campaigns. All in all, we create several hundred components for each annual campaign.

2015SG_cover.jpg
2015SG_interior.jpg
2016SG_cover.jpg
2016SG_interior.jpg
2017SG_cover.jpg
2017SG_interior.jpg
2018SG_cover.jpg
2018SG_interior.jpg
2019SG_cover.jpg
2019SG_interior.jpg

versioned for 12 countries & 8 languages yearly

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Social Channels

Social media header templates for major platforms to help designers automate imagery and messaging from the campaign across all platforms. Care was taken to accommodate device and OS nuances.

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Additional assets were created for each platform’s content feed:

SM1.jpg
SM2.jpg

Digital Advertising

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Video Assets

The Salary Guide promo video was versioned out for multiple lines of business and were used to for annual promotions through social, email and internal email signatures, all driving traffic to dedicated landing pages.

 
 
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